STRATEGIC COMMUNICATION

Survey all aspects of public relations including theories of image-making, events planning, publicity, promotion, media campaigning, and crisis management.

Introduction to the structure, function, and process of communication in organizational life and modern society.

Principles and processes of influencing attitudes, beliefs and behavior. Practical illustrations drawn from advertising, speeches, and other communicative settings. 

Public relations strategies and techniques through analysis and practical applications.

Content

Dissects the social-psychological phenomenon of public opinion to understand its nature as well as to explore its social function. Goes in depth into the most important public opinion research methodologies. Cross-listed with JRN 410.

Objectives and methods of archival, focus group and survey research, analysis of data using SPSS and report writing procedures in the context of designing an actual strategic public communication campaign.

Study of communication theory and processes within organizational contexts.

Introductory survey of interpersonal communication theories and the application of these theories in dyadic, group and organizational contexts. Study Area III

Study and discussion of models of intercultural communication in various contexts. 

Hands-on introduction of new technologies within this evolving field, utilizing and exploring communication and publication technologies for print and/or online channels. Participation in the creative process while developing needed technical skills tied to design and content creation.

Development of critical thinking and debate skills as a basis for thoughtful and effective communication. Analysis of arguments and persuasive appeals.

Introduction to small group interaction processes with emphasis on fundamental forms of communication in all discussion settings.

Examines different theoretical approaches to gender and the implications these have for our understanding of communication theories and practices.

Theoretical and practical knowledge tied to using digital technologies to create messages for different target audiences. Focuses upon the radical novelties that the Web introduces in the field of Mass Communication and the implication in the creation of meaning.

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How to research, create, write, and produce news stories and narratives for broadcast and web-based media.

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Case studies of public relations/promotions principles and practices in variety of internal and external, public and private, for-profit and non-profit contexts.

Strategies and techniques for integrating audiovisual messages in Web-projects. Explores the potential of Internet to integrate different media formats and enhance the interactivity with the audiences. Further studies the current use of Web-publishing in specific professional fields, such as public relations, political communication, journalism, or education.

Strategies and techniques for integrating audiovisual messages in Web-projects. Explores the potential of Internet to integrate different media formats and enhance the interactivity with the audiences. Further studies the current use of Web-publishing in specific professional fields, such as public relations, political communication, journalism, or education.

Knowledge, attitude, and behavior-change strategies related to environmental and natural resource conservation issues. Coercive, incentive based, and communication-based change strategies will be contrasted. Additional written work will be required for graduate students.

Study of the relationship between communication and social change and the impact of socio-political and communication strategies on the achievement of effective community development and social change objectives. Additional written work will be required for graduate students.

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Work in approved organization. Series of consultations and assigned readings and a final paper describing practical experiences in relation to theory are required.

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Study of selected topics in Communication. May be repeated once with a different topic.

This course normally involves travel outside the United States. May be repeated for a maximum of nine credits.