STRATEGIC COMMUNICATION
Strategic Communication Minor (17 credits)
The minor in Strategic Communication offers a selective group of theoretical, practical, and project-based courses in the areas of Public Relations/Promotions and/or Organizational Communication.
COMM 234 Introduction to Public Relations (or)
COMM 253 Introduction to Organizational Communication
COMM 343 Communication and Social Influence (or)
COMM 334 Public Relations Strategies and Techniques (or)
Public relations strategies and techniques through analysis and practical applications.
COMM 356 Professional Communication
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COMM 410 Public Opinion (or)
Dissects the social-psychological phenomenon of public opinion to understand its nature as well as to explore its social function. Goes in depth into the most important public opinion research methodologies. Cross-listed with JRN 410.
COMM 434 Campaign Development Methods (or)
Objectives and methods of archival, focus group and survey research, analysis of data using SPSS and report writing procedures in the context of designing an actual strategic public communication campaign.
COMM 453 Organizational Communication
Study of communication theory and processes within organizational contexts.
COMM 215 Intro to Interpersonal Communication
Introductory survey of interpersonal communication theories and the application of these theories in dyadic, group and organizational contexts. Study Area III
COMM 216 Intro to Intercultural Communication
COMM 231 Communication Technologies
COMM 301 Critical Thinking
COMM 302 Problem Solving and Decision Making
COMM 316 Gender and Communication (3 credits)
COMM 332 Web-Publishing
COMM 339 Public Relations and Social Media
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COMM 345 Writing for Electronic Media
COMM 384 Non Verbal Communication
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COMM 406 Case Studies in Public Relations
Case studies of public relations/promotions principles and practices in variety of internal and external, public and private, for-profit and non-profit contexts.
COMM 436 Advance Multimedia Production
Strategies and techniques for integrating audiovisual messages in Web-projects. Explores the potential of Internet to integrate different media formats and enhance the interactivity with the audiences. Further studies the current use of Web-publishing in specific professional fields, such as public relations, political communication, journalism, or education.
COMM 450 Communication Skills for Training and Development
Strategies and techniques for integrating audiovisual messages in Web-projects. Explores the potential of Internet to integrate different media formats and enhance the interactivity with the audiences. Further studies the current use of Web-publishing in specific professional fields, such as public relations, political communication, journalism, or education.
COMM 451 Environmental Communication
Knowledge, attitude, and behavior-change strategies related to environmental and natural resource conservation issues. Coercive, incentive based, and communication-based change strategies will be contrasted. Additional written work will be required for graduate students.
COMM 454 Communication and Social Change
Study of the relationship between communication and social change and the impact of socio-political and communication strategies on the achievement of effective community development and social change objectives. Additional written work will be required for graduate students.
COMM 458 Sports Communication
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COMM 490/492 Internship (3 - 6 credits)
Work in approved organization. Series of consultations and assigned readings and a final paper describing practical experiences in relation to theory are required.
COMM 493 Seminar in Communication
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COMM 495 Special Topics (3 - 4 credits)
Study of selected topics in Communication. May be repeated once with a different topic.
COMM 496 Field Studies in Communication (3 credits)
This course normally involves travel outside the United States. May be repeated for a maximum of nine credits.