MASTER IN COMMUNICATION
The Master of Science degree is designed to provide students with academic experiences that enable them to evaluate, develop, shape and change the communication environment within organizations (organizational communication) as well as between organizations and their target audiences (public relations), using traditional and contemporary media technologies. Students will learn to understand communication processes, internal and external to an organization; employ research methods in the diagnosis of communication problems within organizations and between organizations and their target audiences, including those resulting from intercultural differences; apply problem-solving, decision-making and negotiaion strategies in complex relational situations within organizations; examine the use and impact of information and communication technologies in the design and evaluation of strategic communication campaigns and other organizational applications; and develop and practice sound and ethical reasoning.
- Explain communication processes, internal and external, of an organization
- Be able to write appropriately and effectively in both academic and professional settings
- Employ research methods in the diagnosis of communication problems within organizations and between organizations and their target audiences
- Critique and evaluate existing models, approaches and theories in an organizational and/or intercultural context
- Examine the use and impact of communication technologies in the design and evaluation of public relations, strategic communication campaigns, and other organizational applications and
- Practice sound and ethical reasoning.
COMM 500 Intro to Graduates Studies in Strategic Communication
Introduction to the theoretical, mythological, and philosophical perspectives that constitute the study of organizational communication and public relations.
COMM 501 Theories of Human Communication within an Organizational Context
Prereq.: COMM 500. Critical review of theoretical traditions in communication and information sciences with emphasis on major causal, systems, and rules approaches to the study of organizational and managerial communication. An examination of human communication from the perspective of the social and behavioral sciences, the natural sciences, and the humanistic traditions.
COMM 503 Research Methods in Communication
Prereq.: Completion of 18 credits in COMM graduate courses. Quantitative and qualitative methodologies including survey, experimental, focus group, ethnographic, and contents analysis. Students develop a research proposal including a literature review and research questions/hypotheses.
COMM 505 Persuasive Communication (or)
Prereq.: COMM 500 (may be taken concurrently) or permission of department chair. Theories and empirical research related to the influence of audiences external to an organization.
COMM 504 Campaign Monitoring and Evaluation (or)
Prereq.: COMM 500 or permission of instructor. Study of information/communication flow and patterns, and formal/informal networks. Case studies of relational, environmental, and structural communication problems form a basis for discussion.
COMM 507 Campaign Planning
Prereq.: COMM 500 or permission of instructor. Methods and procedures used to plan, monitor, and evaluate communication campaigns. Both quantitative and qualitative methodologies are explored.
COMM 451 Environmental Communication
Knowledge, attitude, and behavior-change strategies related to environmental and natural resource conservation issues. Coercive, incentive based, and communication-based change strategies will be contrasted. Additional written work will be required for graduate students.
COMM 454 Communication and Social Change
Prereq.: COMM 500 (may be taken concurrently). Study of the relationship between communication and social change and the impact of socio-political and communication strategies on the achievement of effective community development and social change objectives.
COMM 506 Case Studies in Public Relations
Prereq.: COMM 500 or permission of instructor. Case studies of public relations/promotions principles and processes in variety of internal and external, public and private, for-profit and non-profit contexts.
COMM 508 Public Relations Writing Strategies
Prereq.: COMM 500 or permission of department chair. Critically examines most common writing tools and formats used in the professional practice of Public Relations. Techniques focus on developing press releases, feature stories, pitch letters, op-eds, and newsletters.
COMM 539 Advanced Public Relations and Social Media
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COMM 506 Case Studies in Public Relations
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COMM 450 Communication Skills for Training and Development
Prereq.: COMM 500 (may be taken concurrently). Application of communication strategies for training and development in public and private corporate and institutional settings. Additional written work will be required for graduate students.
COMM 522 Corporate Communication
Prereq.: COMM 500. Communication of an organization with its investors, customers, and employees. Interpersonal communication, media campaigns, and training programs are among the strategies examined. Focus will be on the use of media in public relations and corporate advertising processes and related theoretic and empirical research.
COMM 551 Policy Issues in Organizational Communication
Prereq.: COMM 500. Examines communication’s impact on decision-making, planning, organizational policy, and ethics.
COMM 562 Communication and Relationship Management
Prereq.: COMM 500. Study of theory and empirical research which delineates the communication patterns necessary for the effective use of new high-speed management tools. Complex coordination patterns peculiar to processes of communication among managers and employees resulting from the application of these tools will be examined.
COMM 543 Intercultural Communication
Study and critical examination of theories regarding how communication in and between multinational organizations must be modified to cope with cross-cultural differences. Such cross-cultural differences as those involved in conflict resolution, motivation, and managerial styles and their communication implications may be considered.
COMM 585 Special Topics
Prereq.: COMM 500. Study of selected topics in organizational and managerial communication. May be repeated once with different topic.
COMM 590 Independent Study
Prereq.: Completion of Communication Core or permission of instructor. Reading and research in an approved topic under the guidance of a faculty member in the Communication department. May be repeated with different topics for a maximum of six credits. On demand.