Learning Outcomes

B.A., Media Studies

1. Explain and differentiate the main theories of mediated communication
2. Apply theoretical constructs in the field of media studies to real-world situations
3. Design and produce effective multi-mediated texts
4. Construct effective spoken and written texts
5. Demonstrate knowledge of appropriate research methods
6. Deconstruct and critically evaluate written and visual texts
7. Cultivate an appreciation for aesthetics and artistry in media production and content

B.A., Strategic Communication

1. Explain and differentiate the main theories of strategic communication
2. Apply theoretical constructs in the field of public relations and organizational communication to real-world situations
3. Design and produce effective spoken, written and digital texts
4. Demonstrate knowledge of appropriate research methods

M.S., Communication (and O.C.P., Public Relations/Promotions)

1. Explain communication processes, internal and external, of an organization
2. Be able to write appropriately and effectively in both academic and professional settings
3. Employ research methods in the diagnosis of communication problems within organizations and between organizations and their target audiences
4. Critique and evaluate existing models, approaches and theories in an organizational and/or intercultural context
5. Examine the use and impact of communication technologies in the design and evaluation of public relations, strategic communication campaigns, and other organizational applications and
6. Practice sound and ethical reasoning.