Dr. José Carlos del Ama
- M.A. Universidad Complutense, Madrid, Spain
- M.A. Johannes Guttenberg-UniversitÄt, Mainz, Germany
- Ph.D.. Johannes Guttenberg-UniversitÄt, Mainz, Germany
- Public Opinion
- Public Opinion Research
- Mass Communication
- Film History
- Filmic Narrative
- New Technologies
Areas of Research Interests
- Public Opinion
- New Communication Technologies
- Audiovisual Narration
- Political Communication
José Carlos del Ama is professor at the Department of Communication. Other stepstones of his academic career: University of Connecticut, Johannes Gutenberg Universität Mainz (Germany), Universidad de Navarra (Spain).
Professor del Ama has had an intensive career as a teacher and researcher. He has published books, articles and book chapters in three different languages: English, German, and Spanish.
The study of public opinion is Prof. del Ama’s main academic emphasis. In his teaching and research activity, he explores the role of this social-psychological phenomenon in social, political and economic dynamics. In modern societies, public opinion is considered the only legitimate source of political power. Thus, the art to influence public opinion is also the most desired skill for those who try to achieve power. The subject becomes awfully complex when we add mass media to the equation. This triangular relationship – public opinion, mass media, political power – is the axis around which Dr. del Ama’s research agenda revolves.
Lately, Prof. del Ama has been taking interest in Audiovisual story telling. Audiovisual media (Cinema and TV) have become the most common – and popular – vehicle to tell stories. Prof. del Ama analyzes the historical development of audiovisual storytelling, the elements of the audiovisual syntax, as well as the different techniques to create meaning through fictional narrative.
The author has also been carrying out public opinion surveys and market analyses at the Institut für Demoskopie in Allensbach (Germany). Prof. del Ama has also a dilated media experience, with special emphasis in new technologies.