38 credits total, with 15 credits in core courses, 8 credits in required gateway courses from a specified emphasis area, and at least 15 other credits of directed electives. The completion of a minor in a related field of study in another department at the University is required.
Explain and differentiate the main theories of strategic communication
Apply theoretical constructs in the fields of public relations and organizational communication to real-world situations
Design and produce effective multi-mediated messages
Construct effective spoken and written messages
Demonstrate knowledge of appropriate research methods