Communication | MAJOR IN STRATEGIC COMMUNICATION
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MAJOR IN STRATEGIC COMMUNICATION

STRATEGIC COMMUNICATION, B.A., 120 TOTAL CREDITS

Department of Communication

Effective Fall 2015

38 credits total, with 15 credits in core courses, 8 credits in required gateway courses from a specified emphasis area, and at least 15 other credits of directed electives. The completion of a minor in a related field of study in another department at the University is required.

Learning Outcomes:

  1. Explain and differentiate the main theories of strategic communication
  2. Apply theoretical constructs in the field of public relations and organizational communication to real-world situations
  3. Design and produce effective spoken, written and digital texts
  4. Demonstrate knowledge of appropriate research methods