Communication | Learning Outcomes
2003
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Learning Outcomes

B.A., Media Studies

  1. Explain and differentiate the main theories of mediated communication
  2. Apply theoretical constructs in the field of media studies to real-world situations
  3. Design and produce effective multi-mediated texts
  4. Construct effective spoken and written texts
  5. Demonstrate knowledge of appropriate research methods
  6. Deconstruct and critically evaluate texts
  7. Cultivate an appreciation for aesthetics and artistry in media production and content.

 

B.A., Strategic Communication

  1. Explain and differentiate the main theories of strategic communication
  2. Apply theoretical constructs in the fields of public relations and organizational communication to real-world situations
  3. Design and produce effective multi-mediated messages
  4. Construct effective spoken and written messages
  5. Demonstrate knowledge of appropriate research methods
  6. Deconstruct and critically evaluate messages

 

M.S., Communication (and O.C.P., Public Relations/Promotions)

  1. Explain communication processes, internal and external, of an organization
  2. Write appropriately in both academic and professional settings
  3. Employ research methods in the diagnosis of communication problems within organizations and between organizations and their target audiences, including those resulting from intercultural differences
  4. Examine the use and impact of information, communication, and new media technologies in the design and evaluation of public relations, strategic communication campaigns, and other organizational applications